PASS IT ON
Pass It On is a commercial publication. Released quarterly, it showcases the very best talent across a range of creative disciplines, both locally and internationally.
As you turn the pages, you’ll see that we‘re neither a magazine nor book. We consider ourselves somewhere in between.
We’re about taking readers on a journey through the creative process, reflecting on what inspires each featured individual and how they arrive at their unique destination. Our hope is that they will, in turn, inspire others.
Pass It On refers to the sharing of creative knowledge and the influences we encounter in our pursuit of creative discovery whilst explaining how, culturally, ideas manifest and evolve.
The conceptual premise of Pass It On expresses the notion that inspiration, when documented, can be shared and stimulate an audience. The structure of Pass it Onencourages the reader to further ‘pay it forward’ by sharing their inspiration and creative voice with others, thus producing an endless, reciprocal cycle of inspired creativity.
This publication serves as the catalyst for a larger online movement, one where creative profiling and content can reach a much broader audience. Our hope? That this encourages further creative cross-pollination. The answer? Simply, Pass It On.
Design and Art Direction / Keenan Motto
Photography / Amanda Como
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